I really enjoy these typography animals that were created using the word "ADOPT." Although some of the letters are hard to interpret, I thought the ideas and creative aspects behind this ad were on the right track. Moreover, I believe the blue cross foundation made a successful ad.
This is an example of bad typography. I read "IRELESS ACCESSORIES" which was not obviously intended. The "W" is way too far away from the other letters making it look so detached that its not part of the word. I would call this a definite design fail.
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