Sunday, December 9, 2012

Week #11

This advertisement taken from a local newspaper is in my opinion terrible because of the font and leading, e.g the "F" and "A" in the word "BREAKFAST," are spaced to close together and in other parts spaces are too far apart which makes it sometimes difficult for the reader to understand. The italic letters also make the capitalized text hard to read.

I really enjoy the readability and hierarchy of this text. Even though things are different sizes, it flows well.

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